ETTORE SOTTSASS

G O O D ,   B A D   &   U G L Y

Sottsass took the Art Deco sensibility, interpereted it through post war pop culture and unleashed it on the yuppies of the 80s with the help of the highly distinctive Memphis collective.

For us, he is mainly a poet of things. Like a poet, much of what he produced are best read as fragmentary and non-sequitir, and all the more beautiful for it.

Much of the work is flat out ugly, almost all of it is impractical.

Breaking so many of the rules of design, it communicates its spirit with such clarity and humanity that it is impossble to ignore.